The Segovias Business Blueprint

Built for the woman who's changing diapers and changing her life at the same time.

Segovias isn't just an operating system — it's a movement. Programs, courses, and coaching designed for the ambitious SAHM who's done playing small.

The brand

The name carries identity and pride. The story is the marketing.

I built this while doing exactly what you're doing. Every program here is the system I used to turn nap hours into real income — now distilled into something you can plug into your own life, at every stage of trust and budget.

The offer suite

Something for every stage of trust and budget.

Segovias is working hard to create programs and courses for mothers at every price point, season, and need. More is on the way — start with the free kit and we'll let you know as each one opens.

Tier 1 · Free

The Naptime CEO Starter Kit

Free

A weekly schedule framework for SAHMs building a business in stolen pockets of time.

  • The exact rhythm I used to build around naps and bedtimes
  • Plug-and-play weekly planning template
  • Delivered instantly to your inbox

You'll also get occasional emails from Emilia. Unsubscribe anytime.

Tier 2 · Mini course

5-Figure Nap Hours

$47

A self-paced mini course teaching the exact daily and weekly system for building income around a caregiving schedule.

  • Time blocking for the unpredictable mom day
  • Offer creation basics, simplified
  • Mindset shifts for the SAHM entrepreneur
Get the free kit while you wait
Coming soon

Tier 3 · Signature course

The Segovias Method

$497

The signature self-paced course. From idea to your first 3–5 paying clients, without sacrificing presence at home.

  • Find your niche and build your first real offer
  • The Instagram content system I use weekly
  • Land your first 3–5 clients, on your schedule
  • Private community of method members
Get the free kit while you wait
Coming soon

Tier 4 · Group coaching

The Segovias Mastermind

Opening in 2027

A 90-day group coaching program. Small cohorts of 8–12 women, applications only.

  • Weekly live calls with curriculum and hot seats
  • Voxer support between sessions
  • Path: business model → offer → Instagram growth → first $5K month
Get the free kit while you wait
Coming 2027

Tier 5 · 1:1 coaching

1:1 Private Coaching

$1,497

A 3-month, done-with-you container: 6 private 60-minute sessions, every other week, for the SAHM who wants hands-on guidance.

  • 6 private strategy and build sessions over 3 months
  • Voxer access between calls, weekdays
  • Tailored business plan built around your family's schedule
  • By application only, intentionally limited spots
Apply for coaching

Or email us directly at

By application

"I'm the proof of concept. Every piece of content, every program — it all leads back to one thing: I built this while doing exactly what you're doing."

Emilia Williams, Founder of Segovias
SAHM · built in nap hours

Done playing small?

Start with the free Naptime CEO Starter Kit, or apply for 1:1 private coaching.