The Segovias Business Blueprint

Built for the woman who's changing diapers and changing her life at the same time.

Segovias isn't just an operating system — it's a movement. Programs, courses, and coaching designed for the ambitious SAHM who's done playing small.

The brand

The name carries identity and pride. The story is the marketing.

I built this while doing exactly what you're doing. Every program here is the system I used to turn nap hours into real income — now distilled into something you can plug into your own life, at every stage of trust and budget.

The offer suite

Something for every stage of trust and budget.

From a stranger scrolling Instagram to a committed high-ticket client — built as a true ascension model.

Tier 1 — Free

The Naptime CEO Starter Kit

Free

A weekly schedule framework for SAHMs building a business in stolen pockets of time.

  • Plug-and-play Notion + PDF template
  • The exact rhythm I used to build around naps and bedtimes
  • Delivered instantly to your inbox
Get the free kit

Tier 2 — Low ticket · $27–$47

5-Figure Nap Hours

$47

A self-paced mini course teaching the exact daily and weekly system for building income around a caregiving schedule.

  • Time blocking for the unpredictable mom day
  • Offer creation basics, simplified
  • Mindset shifts for the SAHM entrepreneur
Enroll in the mini course

Tier 3 — Mid ticket · $197–$497

The Segovias Method

$497

The signature self-paced course. From idea to your first 3–5 paying clients — without sacrificing presence at home.

  • Find your niche and build your first real offer
  • The Instagram content system I use weekly
  • Land your first 3–5 clients, on your schedule
  • Private community of method members
Join The Segovias Method
Signature program

Tier 4 — High ticket · $1,500–$3,000

The Segovias Mastermind

$3,000

A 90-day group coaching program. Small cohorts of 8–12 women, applications only.

  • Weekly live calls with curriculum and hot seats
  • Voxer support between sessions
  • Path: business model → offer → Instagram growth → first $5K month
  • Filtered for serious buyers only
Apply to the mastermind

Tier 5 — Premium · $5,000–$10,000

1:1 Private Coaching

From $5,000

A 3 or 6 month done-with-you container for the SAHM who wants hands-on personal guidance.

  • Private strategy and build sessions
  • Direct access between calls
  • Tailored business architecture
  • Waitlist only — intentionally rare
Join the waitlist

"I'm the proof of concept. Every piece of content, every program — it all leads back to one thing: I built this while doing exactly what you're doing."

Emilia Williams, Founder of Segovias
SAHM · built in nap hours

Done playing small?

Start with the free Naptime CEO Starter Kit, or apply for the next mastermind cohort.